The Colour Bible 2021

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Colour is intrinsic to the human experience. It guides us with subconscious visual cues throughout our lives. Get it right in your design or art and you can enhance mood and atmosphere, and create a desired psychological or even physiological effect. Finding success in colour requires a level of nuance in approach, context, form and use, and that’s where dedicated study of colour comes into play.
The Colour Bible is a contemporary handbook for navigating the fascinating world of colour. Inside you will find 100 significant colours and explore their importance or role in the world around us, from milestone industrial processes to social media sensations. Every colour profile starts from the colours origin then tracks its evolution, historical use and where it lands today - the then and the now. Each entry finishes with a suggestion for the modern utility of the colour. It is vital that we look to the present: as contemporary designers and arbiters of choice, style and ethical practice, we each have a role to play in selecting colour that has real value and meaning behind it, with the wellbeing of humans and of the planet at the forefront of our minds.
This edit includes only a fraction of the colours we see and experience, and the selection is based on my own research, associations and informed preferences. The shades were chosen by observing the physical materials used in art and design as well as the resulting outcomes. Each chapter also reveals much about my own background and working methods as a design trend forecaster. I’m naturally drawn to sourcing visual cues, ordering and connecting ideas, and that is reflected in these pages. Colour has many facets, and this isn’t a list of colours from a paint chart; colours represent much more than physical pigment - they are digital, material and even little pieces of cultural narrative.

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